Last week our instructor let us watch a video about this guy who is a world renounced to be one of the great innovator of technology, its new ideas and the like and also contributor in the realm of technopreneurship and the journey it is going through. The name behind this person is Guy Kawasaki but before hand let us first dig a little about him. Guy Kawasaki is “a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College” information quoted from guykawasaki.com. I was really amazed with this guy same as the amazement Steve Jobs had made on me. The video was quite short but it gives a very concise information he was about to deliver and indeed it was really delivered well. Very understandable speech and a kind of speech that after hearing it you would probably want to do something, think of something significant not only for self purposes but rather beneficial to numerous population. I was bit amazed that he taught that kind of lesson in his speech. The one that thing that my mind highlighted from his speech is that we build business not because of the money you would gain from it but rather you see it as a solution that could contribute to the community’s primary need. All in all, the speech entitled “The Art of the Start” was subdivided into three main topics which are:
•Increase the quality of life.
For some reason not all who would want to start business aims an advantage not only for own personal interest but also for the better of the rest, rest as in the community or the prospect consumers it will rest. Some start business for a reason of improving ones status in life, to level up their financial status. Some start business for a reason of acquiring power of course money “ sometimes “ initiates power for whatever reason it may be. Some start a business for fame. But of course we cannot blame this person doing so. It is just that thinking more for ones self is not the meaning for everything; it is sometimes and always does a thing that helps other people aside from helping our selves too. So the analogy was just too simple, it was like hitting two birds with one stone but of course the priority of the mission was to help others. It just came up in my mind right now that if you discover the thing that a consumer would want or you have analyzed what is it they want and if it happens that you had gotten an idea and answer out from it, and would probably implement it then behold blessing will come and knock into your door. When I talk about blessing here it is not just financial thing because probably if you have made a technopreneur idea that could be a hit towards mass it would become a heart throb and included in the needs and wants of the consumer. More so you would become trusted of making anything. Why have I said this? It is because consumers now would actually have tested and approved that all you might showcase in the future would be as useful and beneficial as it could be. Quoted from Entrepreneurship: Planning Beyond Your Business Plan by Dr. Michel W. Fountain “ The biggest mistake that entrepreneurs make in choosing a new business opportunity is not the most obvious. Most aspiring entrepreneurs are focused on making money when they should be focused on making peoples’ lives better. First time entrepreneurs readily identify the lack of adequate investment and working capital, the lack of a skilled, trained workforce and the difficulty in attaining market traction and market share as major pitfalls to avoid when creating and growing successful, thriving entrepreneurial ventures.” So now that we know this we better change the way and style of thinking we have on putting up a business. He added that “Successful entrepreneurs are driven by a passion to create organizations which deliver value-added products and services which meet the unmet needs of customers. These entrepreneurs commonly select their choices for new products and services based upon a variety of criteria including prior personal and professional experience in a particular industry sector and interest in creating a product or service which fills an existing gap in consumer needs. For many aspiring entrepreneurs, but not all, financial gain and security are prime motivating factors for new enterprise creation. While this is a noble and admirable reason for embarking on the entrepreneurial adventure, it is not sufficient in and of itself to ensure the success of the enterprise or the growth of the entrepreneur.” Just like Steve Jobs does, he never thought of money first, he just merely followed his heart, his passion, he likes and the rest are just history. Well ,maybe it was though Steve is lucky enough that during his time all are but pioneers, technology is in the mood of evolving and it has evolved a lot ( I know you understand). And lastly Fountain has said this thing “Avoid the mistake of not understanding that you should first create value for customers when starting and growing your entrepreneurial venture. Passionately seek opportunities which make a difference in peoples’ lives. Create purpose driven-organizations which seek to improve the quality of lives of others. As a result of your actions to create unique value for your customers, you will be rewarded in being able to hire and retain employees who, like yourself, are willing to go the extra mile to help your customers. Ultimately you will be successful. You will be successful in making a difference in peoples’ lives and become financially successful as well. Through your organization, its products and services and your personal example you will build value for your employees, the community in which you live and work and for yourself.” It is what the most essence is all about.
•Right a terrible wrong.
In staring a business we must really consider the fact that as an inhabitant of this world we must have to contribute something we could make to make things bad into a right. Considering this idea makes you become different from everything else. So aside from having a unique business you have also contributed a lot from your community. I have read a book one from Dan Brown he has stated there an organization or was it a company I really forgot the exact detail but it states there that this organization caters the need of companies or other organization whether private or public sector the answers to their needs and problems, I guess they are called the “think bank”. And they are the good examples of solving problems from technical stuffs to anything and everything under the sun. well the book stated that they were group of a really nerdy people.
• Prevent the end of something good.
http://www.babm.com/entrepreneurship/Planning_Beyond_Your_Business_Plan.htm
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